Day 1: Unique Selling Preposition or Points (USP)

Uganda’s Unique Selling Points (USPs)

1. Uganda, the most beautiful country in Africa. This is because of the numerous tourist attractions, magnificent sceneries, green environment and amazing climate.
2. Uganda is a gorilla country: Uganda has almost more than half of the living mountain gorillas in Uganda – in Bwindi and Mgahinga impenetrable gorilla forest parks.
3. BIG FIVE: Uganda has the “BIG FIVE” African wildlife animals (Lions, Elephants, Buffalos, Leopards & Rhinos) in its wildlife parks.
4. Uganda Birds: Uganda has over 50% of Africa’s bird species and 11% of world’s.
5. River Nile: Uganda also hosts the source of the world’s longest river, River Nile; a hub for adventure sports including white water rafting, bungee jumping, angling and kayaking.
6. Murchison Falls: Found in the Murchison Falls National Park (Uganda’s biggest wildlife park) is rightfully referred to as the most spectacular site on the Nile River.
7. Mt. Rwenzori: Although it is along the equator, it has permanent snow covered tops, and the snow does not melt – suited for all year-round hiking and mountaineering.
8. Namugongo Christian Martyr’s shrines: Over 3 million people, from all over the world, come to Namugongo as pilgrims every year.
9. Cultural sites: Uganda is endowed with different cultural and historical sites e.g. Kasubi tombs.
10. Uganda’s coffee: Uganda is the number one coffee exporter in Africa.
11. Uganda bananas: Uganda is the world’s third biggest producer of bananas after India and China and number one producer of edible Matooke brand.
12. Organic country: Uganda is the main exporter of organic products from Africa. Main products include: coffee, tea, cotton, dried banana.

By Chris MuhangoTeam Leader, Market Uganda Program, 2019